MXCI
@mxci_uk

MXCI is an alternative fashion brand founded by Georgina Verity in 2013. Growing up, she had taken an interest in sewing and was taught by her mum – a maker of wedding dresses. In her final year of university, she created a collection under a brand name, and that’s when MXCI was born. Struggling to find clothes that fit her, she wanted to create alternative clothing, inspired by cult films and music, that were available in any shape or size. I own three pairs of MXCI’s flares, and without a doubt, they’re the most flattering, well fitting flares I’ve ever owned.

Sleazy Rider
@sleazyrideruk

Sleazy Rider, a London based alt clothing brand, was launched by Victoria Gallagher during the pandemic after she lost her day job. The brand creates rock ‘n’ roll inspired graphic tanks with Victoria’s love for the biker girl and cowgirl aesthetics in mind. After struggling to find any UK based shops that sell cool graphic tanks, she decided to start hand printing, and distressing garments herself! Since then, Sleazy Rider has gone from strength to strength.

Sweet Emotion Silver
@sweetemotionsilver

Sweet Emotion Silver, founded in 2020 by Stephanie Smith, is a truly unique small jewellery brand. After Stephanie got sober, she taught herself wire wrapping crystals and then silversmithing just six months later to create badass jewellery.

Leather Tuscadero
@theleathertuscadero

Leather Tuscadero, ran by one woman show, Abbie – is a western inspired leather goods and accessories brand specialising in boot straps, belts, and her iconic coyote chokers. All reclaimed, refashioned, and handmade by Abbie herself.

Whiskey Lou Lingerie
@whiskeyloulingerie

Whiskey Lou Lingerie, founded by Lucie Cookson six years ago, is an alternative, rock ‘n’ roll style lingerie brand. What started out as a small collection of swimwear and lingerie for another online brand, soon became it’s very own independent business. Lucie takes inspiration from her love of heavy metal music, whisky, cowboys, and badass women. She says she owes her success to the women and content creators on Instagram who have showered her with love and support over the years.

Sweet Leaf Jewellery
@sweet_leaf_jewellery

Sweet Leaf is a jewellery brand creating high-end silver pieces inspired by all things rock ‘n’ roll. Their skeleton crew of artists (with backgrounds in graphic design, music production, tattooing, and architecture) came up with the idea at a punk gig in September 2021 after noticing how bands rely on merchandise sale now more than ever, however, rock/punk bands don’t have options for expensive merch outside of vinyl box set releases. By the following Christmas, they had settled on a name and had their first lot of designs ready to launch.

They are now based in Birmingham’s Jewellery Quarter working alongside legendary jewellery makers. So far, they have collaborated with bands such as GBH and Exploited, with many more to come.

Honky Tonk Junk Shop
@honkytonkjunkshop

Founded by Emma, Honky Tonk Junkshop is a Brighton based Etsy store selling handmade leather goods and accessories ranging from chokers, bootstraps, concho rag slides, and hat straps. All made the old fashioned way by Emma herself.

Rumour Mill Custom
@rumourmillcustom

Rumour Mill Custom, founded my Laura Maclean in lockdown, is a fashion art brand that customises leather with incredible hand painted designs. After experimenting with ideas and through sourcing garments that would otherwise head for landfill, Laura used her art degree and upcycled pieces that will be reworn and loved for much more time to come.

She went on to buy, paint and upcycle second-hand and vintage jackets, trying to source a huge range of styles for different vibes and inclusive sizes – as plus size girl herself, she says they are often overlooked by fashion brands. She launched her website in April 2022 and has since expanded to include prints and all types of leathers and footwear as well as custom options.

Voodoo Milk Vintage
@voodoo.milk

Voodoo Milk Vintage is a sustainable vintage fashion brand founded by Jasmine Gann in June 2022. She is an advocate for shopping second-hand, often visiting charity shops or spending hours browsing through vintage shops around Brighton to find that perfect piece.

Her biggest inspiration comes from music; particularly classic rock and metal which heavily influences her style! She combined her love for sustainable fashion and rock ‘n’ roll to create Voodoo Milk. Each piece if hand picked by Jasmine and then re-worked to create unique, badass pieces. She plans of growing and expanding the brand in the near future.

Beyond Hell Shop
@beyondhellshop

BeyondHell is a rock ‘n’ roll fashion brand founded by Vikee. It was born from a love of old rock / heavy metal music, motorcycle culture, and pretty much anything rebellious during the 60s – 80s.  

Vikee began designing artwork inspired by old music posters and decided to open an online art print shop in 2019. At the time of choosing a business name, she was watching a Motörhead documentary and the words Beyond Hell came out of Lemmy’s mouth, and so it was decided by the god himself.

In 2019. Vikee left her full time job in fashion production to work on her brand full time. As an enthusiast of rock n’ roll fashion and vintage clothing, the direction of the brand naturally steered towards clothing. It then became her mission to make badass people feel even more BADASS through wearing her very own art! All her pieces she designs, prints, and distresses by hand to give them that old and worn rock n’ roll look. 

Lucky Roadrunner Silver
@luckyroadrunnersilver

Lucky Roadrunner Silver is unique jewellery brand based in Phoenix, Arizona. Founded in December 2019 by Mercedes McCluskey, who, as a stay-at-home mum, picked up the hobby of making jewellery for herself. As she shared it on social media, more and more people took an interest and wanted a piece for themselves. The brand was born, and Mercedes began collecting stones and got into lapidary work so she could cut the gems for her pieces. Living in the desert, it has had a heavy influence on her work, such as her prickly pear and scorpion designs, and the southwestern turquoise stones that come from the ground. She loves that she can share her home with the world through her work.

Shop Tina Villa
@shoptinavilla

Shop Tina Villa (𝐕𝐢𝐥𝐥𝐚𝐯𝐢𝐬𝐞𝐧𝐜𝐢𝗼), a rock ‘n’ roll fashion brand, was founded in 2017 by Tina Villavisencio. What started out as a side hustle for her art and leather work, soon became a full time business after her job in the salon kept shutting down during lockdown. Since then, she has amassed over 17K followers on Instagram creating one-of-a-kind remnant custom pieces for rock ‘n’ roll and metal souls.

Alice’s Lips
@aliceslips

Founded in Italy by Alice Sbaraglia. Alice’s Lips started out on Depop as a vintage account and then became an independent slow fashion creative label. All their products are vegan/cruelty free and support women empowerment.

Vera Black
@verablack8

Vera Black, named after its founder, is a unique fashion brand for those looking for stylish alternative accessories. For 15 years, Vera was a singer/songwriter and touring musician. She began making accessories to wear on stage in 2010 to complete her stage look, as she couldn’t what she had in mind to represent herself as an artist. Friends and family took an interest in her pieces, and from there, the brand was born. She started making pieces for actors, musicians and styling music videos from which it grew organically from there. Before she knew it, she had a business that was consuming more of her time, and decided to step back from music and focus on her business. In 2012, her husband joined the team, and she began working full time trading at festivals and trading every weekend at Portobello, Brick Lane and eventually her own store in Camden.

In 2020, the store closed due to the pandemic, which went in their favour, and they created enough of an audience for the brand to sustain just online. They went from having a 7 day week shop with huge overheads to working less and making more, because of this they had a lockdown baby after trying to conceive for 10 years, Mr Bobby-Ryder.

I’m With The Band
@imwiththeband

I’m With The Band was founded in 2013 by Kailee as an expression of her love of music, fashion and well-being. Inspired by the culture and attitudes of the 60s and 70s, many of their pieces are named as homage to favourite rock stars, icons and muses of that era.

All IWTB goods are lovingly made in Los Angeles, California. Their small business gladly supports all of the small businesses involved in the production of their goods, from fabric suppliers to sewers and finishers. Fabrics are chosen for the highest quality and comfort. Many of their pieces are made from recycled, deadstock and remnant materials, making them both sustainable and limited edition!

Wicked Lester Clothing
@wickedlesterclothing

Wicked Lester Clothing, founded by Janine Gibbons in 2012, is an alternative, heavy metal inspired clothing brand for those looking for clothing and accessories that really stand out.

Each piece is designed, sewn, styled and photographed by Janine Gibbons in her home studio in Manchester, UK. Each piece is handmade and one-of-a-kind, so you know you’ll be getting something extra special and unique to you.